Website Product Management Keeping focused during change David Hobbs 9780991432035 Books
Download As PDF : Website Product Management Keeping focused during change David Hobbs 9780991432035 Books
All web presences change. Haphazard change results in a site that is difficult for the visitors to use and owners to maintain. Your website, intranet, or extranet needs focus, and pulling this off requires product thinking.
Website Product Management Keeping focused during change David Hobbs 9780991432035 Books
In this book, David Hobbs, counsels us that managing a website isn't about slapping together some web pages and linking them together, whether the website is intended for internal or external visitors. Website product managers face the same challenges as managers of other types of products, but they also face challenges unique to websites.Hobbs helps website product managers:
- Elicit and prioritize the requirements for the website.
- Position and market the website to the target audience.
- Test assumptions and continuously adjust to the needs of your target audience.
One of the key activities for a successful website is what Hobbs calls "getting the bones right", which means accommodating future changes without breaking the coherence of the site and the user experience it provides.
The book flows well and is a quick read. It has engaging call-outs and sidebars that you'll want to revisit as you put Hobbs' advice into practice.
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Tags : Website Product Management: Keeping focused during change [David Hobbs] on Amazon.com. *FREE* shipping on qualifying offers. All web presences change. Haphazard change results in a site that is difficult for the visitors to use and owners to maintain. Your website,David Hobbs,Website Product Management: Keeping focused during change,David Hobbs Consulting,0991432037,COMPUTERS Web General
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Website Product Management Keeping focused during change David Hobbs 9780991432035 Books Reviews
This book fills a very specific, and very important, gap in the practice for technologists, project managers, content strategists, and UX professionals. The way that Hobbs frames the issues speaks volumes towards a more functional way of handling any replatforming or "web refresh" project.
David has written another key reference work for those facing the daunting task of implementing a CMS at a large organisation. His emphasis here is on how critical it is to see the CMS as part of the big picture, as part of a product, not just a technology project. Experience and brainpower have clearly been hard at work here, framing the best methods to bring business and technology together.
This book fills a void left by the rapid growth in the importance of the website in many organizations. What used to be just part of the marketing plan is now a critical platform for both internal and external audiences. Website Product Management provides practical guidance for how to care for and grow that platform smartly. This is a great resource for anyone who is responsible for a website.
David's book was a timely read for me, having immediate impact on not only how I perceived incoming work requests for our website, but also in how I responded to those requests. This book pushed my way of thinking about our site and how it could and should be managed.
The strategies David outlines are pragmatic, business-centric, and easily implemented. I highly recommend this read for any website manager or product manager working in technology.
In this book, David Hobbs, counsels us that managing a website isn't about slapping together some web pages and linking them together, whether the website is intended for internal or external visitors. Website product managers face the same challenges as managers of other types of products, but they also face challenges unique to websites.
Hobbs helps website product managers
- Elicit and prioritize the requirements for the website.
- Position and market the website to the target audience.
- Test assumptions and continuously adjust to the needs of your target audience.
One of the key activities for a successful website is what Hobbs calls "getting the bones right", which means accommodating future changes without breaking the coherence of the site and the user experience it provides.
The book flows well and is a quick read. It has engaging call-outs and sidebars that you'll want to revisit as you put Hobbs' advice into practice.
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